Balaji Ethirajulu, Director Product Marketing at Ericsson Silicon valley, has over 25 years of experience in telecom industry. He has worked in Product management, Marketing, Sales, development unit, and professional services. His current focus & passion is in the area of Management & Orchestration (MANO), NFV & SDN transformation, Network analytics, Network slicing, automation, open source projects and service assurance for hybrid networks. Previously, he worked in many technology areas including Radio, IMS, Mobile & Fixed networks, IP, OSS, Network management and service assurance systems. He holds a Bachelor's degree in telecommunication engineering and an MBA from university of Dallas.